The Last Chance sale is going smoothly over on Etsy, and it leads me to wonder why. Is it because its a Last Chance, that the business may be closing; or is it due to cheaper prices?
The original prices set were based on competitors out on the internet market, not what the market is actually willing to pay through study. That is a really hard thing to determine, actually! I've had the prices high and low, and until now, have had very few sales were items were marked down. If the market dictates the prices they're willing to pay is lower, then I'll happily adjust my prices! I'm more interested in getting my items out into the world than I am interested in holding out for top dollar, like some artists do. Its crazy. There's only so much money out there as a buyer, and my bottom line is just getting the bills paid. Seems easy enough.
Why do people wait until a business is closing to support it? Maybe business need to let their customers and followers know the real ups and downs, instead of "everything's great, and oh by the way we're closing down!". I'm always saddened to hear of a small business having to close its doors because they just cannot keep afloat financially. I recently read about a local restaurant that lost the fight after many years. People were upset and said they were definitely going to support them and eat there... on their last days! How about when they were still definitely in business, why didn't you help them out then?
Maybe it just comes down to marketing. If you're quiet on the market, then people will only look you up when they need something. If you're always there and engaging, would you continually get the business?
I'm just rambling on here, trying to figure out what the next step is. I don't think I want to shut down Spirit Gems, but I think there needs to be a bit of re-organization for the future. The idea of switching to mostly custom work may work, or have fewer pieces available at any one time. There seems to be an issue when someone has what appears to be too many already made items as an artist, that they are selling other people's commercial goods. Nah, it means you've got a lot of time on your hands, you're efficient, or you've recognized the need for variety (and in my case I'm all three!). I may offer too many choices and its tough for people to choose just one. I don't know, I'm still thinking hard of what to do for the future of Spirit Gems.
In the meantime... I'm working hard on photographing the tree of life hangings/suncatchers that I have left over from last month's rock show. I think they'll be organized on Etsy according to color, with 5 suncatchers per listing instead of just one. I have over 75 available,to pick from! Now that its becoming spring, or at least in certain parts of the country/world (not Minnesota where I'm at), its a great time to think about some cheery window decor! They will come with a suction cup hook so you can stick it on your window easily. :-)
All right, it is now officially lunch time for me, and then an afternoon of photo shooting! I will post an update when the tree of life hangings hit Etsy.
Thank you for your support, let's get through this hump and see where things are at!